Tru Niagen hero image

Tru Niagen

Year
2025
Partner
Tru Niagen
Discipline
E-commerce Launch (Tmall, JD, Douyin), Social Media, Market Entry Strategy
Sector
Health & Wellness / Supplements
Tru Niagen main visual 1
Tru Niagen main visual 2

Scaling Health Innovation in China

An omni‑channel China playbook across leading marketplaces and social platforms delivered +30% YoY growth, with creator commerce scaled via a structured KOL/KOC engine and store design optimisation to lift conversion.

Tru Niagen China Strategy

What We Did

  • •Rolled out cross‑border e‑commerce on Tmall, JD, Douyin, Taobao, RED, WeChat.
  • •Built always‑on media: full‑funnel creative, retargeting, and promo calendars.
  • •Designed and optimised storefronts for conversion and AOV.
  • •Managed the distribution ecosystem across digital and offline touchpoints.
  • •Operationalised livestream commerce from pre‑heat to in‑stream sales.

Growth Achievement

$2M+
retail value
20K+
KOL collaborations
  • •23× LTV/CAC — Every $1 spent to acquire a customer returns ~$23 in 12‑month value.
  • •4:1 return on media — Paid campaigns deliver ~4× back for every dollar in.
  • •20%+ repeat buyers — More than 1 in 5 customers buy again via WeChat.
  • •>150% of plan to date — Tracking ahead of target year‑to‑date.
  • •>$100k in ~5 minutes — One product hit six‑figure sales in a single livestream
Previous Project

Faith In Nature

Next Project

Revive Collagen

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